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Education, Skills & Awards

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EDUCATION

Hastings College

BA in Marketing

Magna Cum Laude

Aug. '16 - May '20

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SKILLS

Brand Management Web Design Product Development Print Design
Freelance Management
Time Management
Strong Communication Adaptable
Problem Solver
Adobe Creative Suite
Microsoft Sharepoint Monday.com
(Project Management Software)

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ACHIEVEMENTS

Dirtiest Hippie

May 2024, Company Vote

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Class Speaker

May 2020, Graduating Class Vote

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Bronco Scholar

May 2020, Graduating Class Vote

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Valedictorian

May 2016, Academic Achievement

Experience

PACHA SOAP CO.

05/23-Present

Hastings, NE

DESIGN MANAGER

  • Ensured team followed brand consistency across all channels, maintaining a cohesive and impactful visual identity.

  • Oversaw all packaging designs, continually driving improvements and optimizations to enhance product appeal and functionality.​

  • Efficiently managed multiple freelancers, overseeing budgets and working hours, and crafting clear, compelling creative briefs to maximize productivity and quality.

  • Improved the quality of product mockups by researching and learning new development techniques, driving product team innovation and decision-making.

  • Developed top-tier, customized display drawings and renders to secure and enhance retailer partnerships.

  • Engineered a 6ft x 8ft physical display, meticulously designing it to scale in Illustrator and translating it into precise blueprints for seamless construction.

PACHA SOAP CO.

09/22 - 05/23

Hastings, NE

SENIOR GRAPHIC DESIGNER

  • Oversaw the creation and execution of over 300 artwork pieces for three sub-brands, ensuring consistency and high-quality standards.

  • Led meetings focused on packaging and product development timelines, streamlining processes and enhancing team collaboration.

  • Instituted an Art ID system to track and communicate packaging changes across the organization, improving efficiency and clarity.

  • Managed and mentored an intern, teaching her to design sell sheets, email campaigns, and texts, and supporting her growth into a full-time employee.

  • Contributed to over six new product launches from ideation to retail, ensuring successful market introduction and brand alignment.

PACHA SOAP CO.

05/20 - 09/22

Hastings, NE

GRAPHIC DESIGNER

  • Established a strong visual identity for email campaigns, social media ads, and ecommerce promotions, collaborating with the Ecomm and Marketing Managers.

  • Led the comprehensive redesign of the Pacha Soap website, including navigation, product pages, collection pages, and the home page.

  • promotion strategies.Created website headers for both mobile and desktop platforms that aligned with marketing

  • Led the design work for the “Get Pumped Go Metal” aluminum liquid soap campaign, creating digital assets and physical marketing materials for the launch party, including signage, influencer boxes, t-shirts, and more.

  • Continued to support product development by creating mockups for new innovations, contributing to the brand’s ongoing growth and creativity.

PACHA SOAP CO.

08/19 - 05/20

Hastings, NE

GRAPHIC DESIGN INTERN

  • Created accurate digital product mockups and custom illustrations for limited edition launches, supporting product differentiation and innovation.

  • Contributed to Pacha’s branding visual evolution, ensuring consistency and modern appeal.

  • Prepared marketing materials for tradeshows like Expo West, ensuring effective brand representation.

  • Led the Soli website redesign, enhancing user experience and brand consistency, resulting in improved engagement.

  • Art directed and designed the yearly product catalog, overseeing photoshoots and print production.

FARM CREDIT

05/19 - 08/19

Colorado Springs, CO

MARKETING SUMMER INTERN

  • Designed a high-impact summer booklet, distributed to all customers, highlighting bank services and featuring compelling customer stories.

  • Conducted in-depth interviews and on-site tours of customer farms, strengthening relationships and gathering authentic content for marketing initiatives.

  • Produced and animated an informative video on solar power opportunities, significantly boosting customer engagement and understanding

PACHA SOAP CO.

09/18 - 05/19

Hastings, NE

GRAPHIC DESIGN INTERN

  • Created web banners, packaging designs, product catalogs, and various other marketing materials.

  • Redesigned and managed the donation request process, ensuring efficiency and visual appeal.

  • Worked closely with team members to incorporate feedback and deliver high-quality designs.

HASTINGS COLLEGE

08/17 - 05/19

Hastings, NE

RESIDENT ASSISTANT

  • Fostered strong relationships and provided personalized support for 22+ residents.

  • Organized activities to build community and enhance the resident experience.

  • Responded to emergencies, mediated conflicts, and provided mentorship to ensure a safe living environment.

Chase your dreams. You're worth it.

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Hannah Adams | Design Manager & Product Designer

Cracked Pepper Creative

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